Why I like this campaign?
Its simple, You give a Flavour Idea, If accepted, You get 5 lakhs & 1% Percent of Sales.
I think its the first time any Brand is actually giving the consumers a share in Profits rather than Putting his Family photo on the Wrapper or giving him a DVD player.
I think this is a good idea and if its successful would surely prompt other brands to replicate the same, Which I think is good for the consumers.
How you can participate :
Email Entry@yourlaysflavour.com/
SMS : Lays
Guys behind it : JWT
Disclosure : I eat Lays with Old Monk & Thumsup.
I love Lays because it has got all flavors. It is one of the best snacks and is very tasty…I am loving it..
My flavor would be Lemon, green chilli with Cheese…”Smile smile though your heart is breaking”…”Khatta hai per acha hai”
I love Lays because it has got all flavors. It is one of the best snacks and is very tasty…I am loving it..
My flavor would be Lemon, green chilli with Cheese…”Smile smile though your heart is breaking”…”Khatta hai per acha hai”
mujhe lays isliye pasand hai kyun ki lays me bahut se flavour hain,aur mai har flavour taste karchuki hun,isme cholestrol bilkul nahi hai;ye sab ke liye accha hai,my flavour would be in gol gappe style
i love lays because it is a good snacks,my flavour would be in paani poori style
Flavour: Mustard+turmeric+Coriander
Slogan:Khao Jee Bhar Ke