Lays – Dillicious Contest, originally uploaded by Bombayite.
Why I like this campaign?
Its simple, You give a Flavour Idea, If accepted, You get 50 lakhs & 1% Percent of Sales.
I think its the first time any Brand is actually giving the consumers a share in Profits rather than Putting his Family photo on the Wrapper or giving him a DVD player.
I think this is a good idea and if its successful would surely prompt other brands to replicate the same, Which I think is good for the consumers.
How you can participate :
Email Entry@yourlaysflavour.com/
SMS : LaysFlavour Idea + Slogan to 9880298802
Guys behind it : JWT
Disclosure : I eat Lays with Old Monk & Thumsup.
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December 1, 2009 at 5:44 pm
I love Lays because it has got all flavors. It is one of the best snacks and is very tasty…I am loving it..
My flavor would be Lemon, green chilli with Cheese…"Smile smile though your heart is breaking"…"Khatta hai per acha hai"
December 1, 2009 at 5:45 pm
I love Lays because it has got all flavors. It is one of the best snacks and is very tasty…I am loving it..
My flavor would be Lemon, green chilli with Cheese…”Smile smile though your heart is breaking”…”Khatta hai per acha hai”
December 1, 2009 at 8:51 pm
mujhe lays isliye pasand hai kyun ki lays me bahut se flavour hain,aur mai har flavour taste karchuki hun,isme cholestrol bilkul nahi hai;ye sab ke liye accha hai,my flavour would be in gol gappe style
December 1, 2009 at 8:59 pm
i love lays because it is a good snacks,my flavour would be in paani poori style
December 3, 2009 at 2:18 am
Flavour: Mustard+turmeric+Coriander
Slogan:Khao Jee Bhar Ke
December 10, 2009 at 12:21 am
I LOVE LAYS BECAUSE IT HAS SO MANY FLAVOURS BUT MY FLAVOUR IS LIME+GREEN CHILLIE+KALI MIRCH
December 10, 2009 at 12:23 am
SLOGAN-DUSHMAN KE DAANTH KHATTE KARNA IT LITERLY MEANS TO DEFEAT THE ENEMY
December 13, 2009 at 2:10 am
FLAVOUR- KHATI MEETHI IMALI SLOGAN-KYA SWAD HAI KHATAKHAT KHAO CHATHACHA, KARO LAYS
CHOOMANTAR
December 14, 2009 at 10:58 pm
"Lays(ginger-garlic]taste will be the taste preferred by the future people. We can eat it with imli sauce.
caption: your world goes right with right selection! select lays for super taste !!
December 16, 2009 at 12:37 am
m addictd to laysss…
nd i lyk to eat chatpati thingss plzz introduce chatpata masala layss…. so dat i can hav both d thngs at d same tym…
December 17, 2009 at 10:43 pm
Lays is my favourite chips
there is no comparison for lays with any other quality
quality as well as tasty
lays is also a delicious chips for my child
December 18, 2009 at 3:33 pm
i love to eat lays flavours especially tomato flavourits very delicious but i want more flavours.
December 18, 2009 at 3:36 pm
slogan: lays khao aur doosronko bhi khilao.
December 19, 2009 at 3:10 am
black pepper and cheese
December 21, 2009 at 1:12 am
BOKAS IDEA . IT IS ONLY FOR EARNING SMS PROFIT & TO MAKE FOOL LIKE U FOOL
December 21, 2009 at 4:28 am
i like lays bcoz of its mouth watering taste and heartily satisfies our hunger. my taste would b aamchoor powder with kaala namak and kaali mirch powder….wowwww yummy
December 21, 2009 at 4:39 am
@ prince Companies don't make money on Longcode, Shortcode yes.
December 28, 2009 at 9:24 pm
I like the flavour of American style cream and onion.
I advise you to prepare the lays of"GINGER WITH GARLIC".My flavour name is "GINGER KA JAADU" because it acts like magic over the people.
It is very helpful to our health.Every one like this flavour as it is very common in Indian dishes.It is too spicy to eat.
Hope this idea rocks.
December 29, 2009 at 4:39 pm
Lays Magic Masala the brand we love because tasy masala and mouth watering combination stolen our family hearts.
January 1, 2010 at 5:46 am
yummy satisfying taste…..i love aamchur powder along with kaali mirch and lemon
January 3, 2010 at 8:55 pm
hi i m himanshu jain i love lays . my flavours of lays would be
khatti imli and golgappa
January 8, 2010 at 10:39 am
i love lays becoz it gives the taste of my mother cooks..
my flavour is BUTTER MANCHURIA LAYS…
January 9, 2010 at 1:09 pm
saalon………….pani puri pe search mara n tum lays dikha rhe ho………..bt lays rockzzzzzzz !!!!!!
Jai Batliiiiiiii………….it means cheer up…..wid lays n pani puri
January 13, 2010 at 2:27 pm
tandoori chicken
everybody know the meaning of this anyone poor or rich so iwant that you make your lays dillicious with it.
January 19, 2010 at 11:26 pm
I want Honey and sabudana flavour lays
January 21, 2010 at 1:42 pm
I WANT METHI & GARLIC FLAVOUR
January 21, 2010 at 2:06 pm
my favorite item is capcicum pizza because i like it very much
January 23, 2010 at 6:26 pm
my name is irfan and i have entered my flavour as kashmiri saffron flavour and i am sure that lays will make my flavour because kashmiri saffron is famous all over the world.when lays makes my flavour,i am dam sure that i will win the contest and i hope that lays will make my flavour
January 25, 2010 at 4:33 pm
well i had the power of lays no one can eat just once eat all the days with new flavour of lays
January 26, 2010 at 7:09 pm
Just stumbled upon this campaign and loved the concept. BTW, the price money is 50 Lacs(not 5 Lacs as quoted):)
Thanks for sharing !!
January 27, 2010 at 4:30 pm
thanks for pointing out Kanishka
January 26, 2010 at 10:05 pm
lay’s means laughter after you with lay’s
January 27, 2010 at 3:40 am
my flavour is methi,mutter,malai becoz with my lay's means laughter after you
January 27, 2010 at 11:01 pm
i like lays very much
i like hot and sweet chilly flavour.
combination of mango ,chillipowder,salt gives good taste
February 1, 2010 at 3:17 am
PARTY PASTA ———- CW CW SAWAD SAPNO MAI BHI AAYE LAYS KA SAWAD
February 5, 2010 at 10:23 pm
I suggest following flavor for Lays
1. Lays Ambla where in Ambla will reduce the fats.
2. Lays Honey & cinnamon, which will reduce weight.
3. Lays Onion Garlic & Ginger
Pls add my suggestion. I am confident above flavors will be the good snacks for any Drink
May 11, 2010 at 12:45 am
i read that few people have raised questions about the authenticity of the contest… i have been following this one since the day it was launched… was amazed at the amount of response this got… i feel there was complete transperancy in the process and the 4 flavours which have reached the final – look awsome too… have not been able to lay my hands on then yet… but eagerly looking forward to do that… comon guys b a sport…
i love lays!!!
May 29, 2010 at 3:11 pm
plz send your winner name
June 6, 2010 at 9:41 pm
i like lays with spanish tomoto tango
simply good
June 18, 2010 at 3:56 am
i like lays,specially spanish tomato tango very much.because its flavour charmed me.
June 18, 2010 at 4:08 am
i like lays very much,espacially SPANISH TOMATO TANGO flavour.i am in love with lays.
June 18, 2010 at 5:14 am
i like spanish tomato tango very much.coz it is very tasty and i like tomato
April 21, 2011 at 10:26 pm
• I love Lays because it has got all flavors. It is one of the best snacks and is very tasty…I am loving it..
my flavour is all .it likes from children to old age pepole ( 10 to 70 Age)
I thanks to Lays for giving pepole so much good chips and snacks
Thanking you
Girish
April 21, 2011 at 10:44 pm
I love Lays because it has got all flavors. It is one of the best snacks and is very tasty…I am loving it..
i like spanish tomato tango very much.Because it is very tasty and i like tomato
children to old age people( 10 to 70 age)Like this
I thanks to lays for giving so much Tasty snacks for pepole
Thanking you
Girish