Lays – Dillicious Contest, originally uploaded by Bombayite.
Why I like this campaign?
Its simple, You give a Flavour Idea, If accepted, You get 50 lakhs & 1% Percent of Sales.
I think its the first time any Brand is actually giving the consumers a share in Profits rather than Putting his Family photo on the Wrapper or giving him a DVD player.
I think this is a good idea and if its successful would surely prompt other brands to replicate the same, Which I think is good for the consumers.
How you can participate :
Email Entry@yourlaysflavour.com/
SMS : LaysFlavour Idea + Slogan to 9880298802
Guys behind it : JWT
Disclosure : I eat Lays with Old Monk & Thumsup.
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I love Lays because it has got all flavors. It is one of the best snacks and is very tasty…I am loving it..
My flavor would be Lemon, green chilli with Cheese…”Smile smile though your heart is breaking”…”Khatta hai per acha hai”
I love Lays because it has got all flavors. It is one of the best snacks and is very tasty…I am loving it..
My flavor would be Lemon, green chilli with Cheese…”Smile smile though your heart is breaking”…”Khatta hai per acha hai”
mujhe lays isliye pasand hai kyun ki lays me bahut se flavour hain,aur mai har flavour taste karchuki hun,isme cholestrol bilkul nahi hai;ye sab ke liye accha hai,my flavour would be in gol gappe style
i love lays because it is a good snacks,my flavour would be in paani poori style
Flavour: Mustard+turmeric+Coriander
Slogan:Khao Jee Bhar Ke
I LOVE LAYS BECAUSE IT HAS SO MANY FLAVOURS BUT MY FLAVOUR IS LIME+GREEN CHILLIE+KALI MIRCH
SLOGAN-DUSHMAN KE DAANTH KHATTE KARNA IT LITERLY MEANS TO DEFEAT THE ENEMY
FLAVOUR- KHATI MEETHI IMALI SLOGAN-KYA SWAD HAI KHATAKHAT KHAO CHATHACHA, KARO LAYS
CHOOMANTAR
“Lays(ginger-garlic]taste will be the taste preferred by the future people. We can eat it with imli sauce.
caption: your world goes right with right selection! select lays for super taste !!
m addictd to laysss…
nd i lyk to eat chatpati thingss plzz introduce chatpata masala layss…. so dat i can hav both d thngs at d same tym…
Lays is my favourite chips
there is no comparison for lays with any other quality
quality as well as tasty
lays is also a delicious chips for my child
i love to eat lays flavours especially tomato flavourits very delicious but i want more flavours.
slogan: lays khao aur doosronko bhi khilao.
black pepper and cheese
BOKAS IDEA . IT IS ONLY FOR EARNING SMS PROFIT & TO MAKE FOOL LIKE U FOOL
i like lays bcoz of its mouth watering taste and heartily satisfies our hunger. my taste would b aamchoor powder with kaala namak and kaali mirch powder….wowwww yummy
@ prince Companies don’t make money on Longcode, Shortcode yes.
I like the flavour of American style cream and onion.
I advise you to prepare the lays of”GINGER WITH GARLIC”.My flavour name is “GINGER KA JAADU” because it acts like magic over the people.
It is very helpful to our health.Every one like this flavour as it is very common in Indian dishes.It is too spicy to eat.
Hope this idea rocks.
Lays Magic Masala the brand we love because tasy masala and mouth watering combination stolen our family hearts.
yummy satisfying taste…..i love aamchur powder along with kaali mirch and lemon
hi i m himanshu jain i love lays . my flavours of lays would be
khatti imli and golgappa
i love lays becoz it gives the taste of my mother cooks..
my flavour is BUTTER MANCHURIA LAYS…
saalon………….pani puri pe search mara n tum lays dikha rhe ho………..bt lays rockzzzzzzz !!!!!!
Jai Batliiiiiiii………….it means cheer up…..wid lays n pani puri
tandoori chicken
everybody know the meaning of this anyone poor or rich so iwant that you make your lays dillicious with it.
I want Honey and sabudana flavour lays
I WANT METHI & GARLIC FLAVOUR
my favorite item is capcicum pizza because i like it very much
my name is irfan and i have entered my flavour as kashmiri saffron flavour and i am sure that lays will make my flavour because kashmiri saffron is famous all over the world.when lays makes my flavour,i am dam sure that i will win the contest and i hope that lays will make my flavour
well i had the power of lays no one can eat just once eat all the days with new flavour of lays
Just stumbled upon this campaign and loved the concept. BTW, the price money is 50 Lacs(not 5 Lacs as quoted):)
Thanks for sharing !!
lay’s means laughter after you with lay’s
my flavour is methi,mutter,malai becoz with my lay’s means laughter after you
thanks for pointing out Kanishka
i like lays very much
i like hot and sweet chilly flavour.
combination of mango ,chillipowder,salt gives good taste
PARTY PASTA ———- CW CW SAWAD SAPNO MAI BHI AAYE LAYS KA SAWAD
I suggest following flavor for Lays
1. Lays Ambla where in Ambla will reduce the fats.
2. Lays Honey & cinnamon, which will reduce weight.
3. Lays Onion Garlic & Ginger
Pls add my suggestion. I am confident above flavors will be the good snacks for any Drink