1. The inception moment – Trains on the street #mumbai

    August 20, 2014 by bombaylives


    The inception moment - Trains on the street #mumbai

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  2. Reanult Duster AWD – Let’s hit some Dirt

    August 16, 2014 by bombaylives

    On Independence day, I had the privilege of experiencing the all new Duster – AWD courtesy Blogadda and Renault.

    We took off on the 80 Kms Off Roading trail to Lavasa  in a convoy of 7 Dusters from the Courtyard Marriott, my team members included JayK, Ekta and Mr. Khaitan.

    The Off Roading Trail

    The Off Roading Trail

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    For someone who owns a Santro, Initially the clutch does feel on the higher side but his power-packed AWD is a delight to drive on and definitely commands respect on the Roads.

     The AWD System  -  new electronically controlled 4×4 system which Renault calls i-Drive Technology. We drove  the AWD in the Auto mode,  This mode  figures out your Front wheel traction and powers the rear wheels, 

    The other 2 modes on the AWD selector knob: 2WD ( Permanent Front wheel drive driven)  and Lock (4X4 till 60 kmph then shifts to Auto Mode). 

    Awesome power on 1461 cc engine made  the ascend to Lavasa look like a simple drive, We drove around off road in Lavasa on Slippery Muddy grass topped trails and Steep slopes without any extra efforts or loss of balance.

    The high ground clearance makes is a very capable Offroader and gives a thrilling experience wading through Water and tough terrains.

    Offroading on Muddy Waters

    To sum it up, The  Duster AWD in addition to the smooth city drive  can effortless maneuver and pass all levels the mandatory 4×4 Test drive.

    Level – 1: Drift & mud Splash

    Level – 2: Some steep climbing & crossing of deep water beds

    Level – 3: Sharp cliff climbing with mud splash

    I think we have found the Rally Car in the making and  hopefully an affordable one like the Force Gurkha :)

    The Convoy

    On a personal note if all test drives  were as exhirlating as the Lavasa Off Roading more 4×4′s would be sold for sure.

    Engine
    Fuel Diesel
    Installation Front, transverse
    Type 4 cyls, 1461cc, turbo-diesel
    Power 108.5bhp at 3900rpm
    Torque 25.3kgm at 2250rpm
    Transmission
    Type All-wheel drive
    Gearbox 6-speed manual
    Dimensions
    Length 4315mm
    Width 1822mm
    Height 1695mm
    Wheel base 2673mm
    Boot volume 475 litres
    Ground clearance 205mm
    Suspension
    Front McPherson strut with coil springs and stabiliser bar
    Rear Multilink with coil springs
    Brakes
    Front Ventilated discs
    Rear Drums
    Anti-lock Yes

     

     The Story in Pics  on Google+

     

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    Trip: #Dusterallwheeldrive Drive to Lavasa, courtesy Blogadda and Renault

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  3. The Periodic Table of Content Marketing – Must do Hacks for any Agency

    August 13, 2014 by bombaylives

    The_Periodic_Table_of_Content_Marketing_new

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  4. The Sapling Project and Yours truly covered by City Plus

    August 10, 2014 by bombaylives

    “The joy of seeing a tree you’ve planted grow is unparalleled.”

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  5. Leveraging the Power of Social Media for Non-Profits

    August 8, 2014 by bombaylives

     

    The two main challenges that most Non-Profits face are: 1) Reaching out and engaging with the target audience & 2) Raising funds Amongst all the options on offer, taking the online route offers the best possible chances to overcoming these challenges. Some of the core benefits of going online are: 1) it is absolutely free! There are no costs involved in reaching out to people across multiple online platforms & 2) It offers the quickest possible way to reach out to a significantly large number of people in the shortest possible time, thereby improving the chances of engaging with a sizeable audience.

    Have been part of a Non-Profit myself (www.thesaplingproject.com), I’ve faced these very same challenges in the past. Through carefully planned & executed activation’s, we have leveraged the power of Social Media to snowball the idea of distributing Saplings for Plantation in an effort to green our neighbourhoods into a pan-India movement.

    With the online world growing by leaps & bounds, it has become extremely crucial for Non-Profits to choose the right mix of platforms in order to maximize the potential for impact & change. So here’s a closer look at some of the more popular platforms that Non-Profits should be exploring further:

     

    Facebook:
    Having a dedicated page for your Non-Profit, goes a long way towards building awareness in the medium to long-term & one can then look to forging a closer relationship with your target audience.

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    Twitter:

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    This popular micro-blogging platform is a hot-bed for real-time conversations. This makes it a prime candidate for Non-Profits looking to engage in one-on-one conversations with their followers.

    E-Commerce:
    While profit is not the motive when it comes to social causes, one does need a steady line of funding to maximize the impact of efforts. E-Commerce platforms like Wishberry & Paypal are quite popular amongst non-profits for online fund-raising activities.

     

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    Geo-Location:
    Services like Foursquare offer a great opportunity for Non-Profits to create listings on the various venues & places where they have a presence. Followers can then be engaged in a highly focused manner, based on their location.

     

     

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    Imaging:
    There’s no denying the power of the visual message. Services like Flickr & Instagram offer a great opportunity for Non-Profits to generate high levels of audience involvement by offering them a far-more immersive experience than their counterparts.

     

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    Blogs:

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    If images impact the mind, words have the power to move the soul. Blogs are a great way to increase audience participation, share detailed updates on various initiatives & encourage contributions from the community. In-fact, the world is replete with examples of causes being picked up by mainstream media after having first being discovered on blogs.

     

    If you are a Non-Profit looking to establish & increase their online presence, then remember that no standalone platform is enough to serve all your needs. A mix of platforms would go on to improve your chances significantly. So choose well & here’s wishing you success in your next Social Cause!

     

     

     

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  6. Guy in #mumbailocal sleeping in Zen mode

    August 6, 2014 by bombaylives


    Guy in #mumbailocal sleeping in Zen mode

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  7. Spotted some hard working animals in WEH #mumbai

    August 4, 2014 by bombaylives


    Spotted some hard working animals in WEH #mumbai

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  8. Bumper to bumper #mumbai

    July 16, 2014 by bombaylives


    Bumper to bumper #mumbai

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  9. High tide + Heavy rains, Play safe Bombay

    July 11, 2014 by bombaylives


    High tide + Heavy rains, Play safe Bombay

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  10. And then rains just stopped #mumbai

    July 7, 2014 by bombaylives


    And then rains just stopped #mumbai

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  11. Pop Garden #mumbai

    June 5, 2014 by bombaylives


    Pop Garden #mumbai

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  12. Finally rains in Bombay.#mumbai

    June 4, 2014 by bombaylives


    Finally rains in Bombay.#mumbai

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